How to Run a Giving Day that Rocks with Linda Zimmer

giving day for nonprofits

The Nonprofit Leadership Forum Presents a Step-by-Step Guide to Run a Successful Giving Day

How to Run a Giving Day that Rocks.  Linda Zimmer, CIPM, President of MarCom: Interactive, will be our next featured speaker at the Nonprofit Leadership Forum.

Think #GivingDay. 

You want to move the needle on your organization’s goals.  You need to acquire new donors and reach a broader audience. You want to motivate people to be part of a bigger effort.  And you want to raise serious money.

Running a successful Giving Day can be extremely profitable for your organization if done right. A Giving Day is 24 hours of all-hands-on-deck fundraising that generates buzz and revenue. Learn why you should do a Giving Day, how to plan for it, how to mobilize the troops, and how to manage a stellar socialized fundraising event. You’ll get tips, tricks, ideas and tools.

Registration link

How to Run a Giving Day

This will be an informative presentation for nonprofits in San Diego, including Executive Directors, marketing teams, Development Directors, and even board members of local nonprofits.  Key takeaways include:

  • Define the process
  • Create a task force team
  • Use digital tools for real-time donations (GoFundMe; Kickstarter)
  • Put a plan in place for year one; then it becomes autopilot for annual event
  • Engage with younger givers – cultivating a new donor base

Save the Date:

Tuesday, October 23, 2018

11:30 – Noon: Registration, networking, lunch

Noon – 1:00: Presentation, Q & A

Cost: Free (lunch will be provided)

Location: The San Diego Foundation – Hoffman Room – 2508 Historic Decatur Rd, San Diego


About the Speaker:

Giving DayLinda Zimmer is a marketing and brand strategist, messaging fanatic, customer experience advocate, community builder, digital apothecary, and online data protector. Her forte is helping organizations create an irresistible story, spot-on messaging, and designing communication journeys that captivate. She is president and founder of MarCom: Interactive, a wicked modern marketing firm.

In her 30+ year career Linda has advised brands and nonprofits on marketing and online strategies including Kraft Heinz, Hilton, Intel, Nike, J&J, the FDA, NASA, Irvine Health Foundation, SeniorServ, and the Orange County Strategic Plan for Aging.


About Plumb:

TAG, an outsourced accounting firm, helped create the Nonprofit Leadership Forum to enhance the success of San Diego nonprofit organizations.  Plumb offers outsourced nonprofit accounting services including:

Need accounting support for your nonprofit?  Plumb can help.

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