San Diego Design Forward Brings Together Designers, Civic Leaders & Industry Innovators
San Diego is an amazing city of beautiful beaches and vacation spots. But the city is so much more, and now it is setting big goals, striving to be the world leader in design thinking.
If you are not familiar with the term design thinking (and design doing), you likely have been in its presence. You may even be using it without knowing it.
“It means stepping back from the immediate issue and taking a broader look. It requires systems thinking: realizing that any problem is part of larger whole, and that the solution is likely to require understanding the entire system. It requires deep immersion into the topic, often involving observation and analysis. Tests and frequent revisions can be components of the process. Sometimes this is done in groups: multidisciplinary teams who bring different forms of expertise to the problem. Perhaps the most important point is to move away from the problem description and take a new, broader approach.” -Don Norman
This San Diego design thinking movement was officially kicked off at the June 2016 “Design Forward San Diego” conference. The speakers included Mayor Kevin Faulconer, who stated the goal to make San Diego the Design Thinking and Doing world leader will happen through the combined efforts of industry, agencies, non-profits, academia and government.
This landmark event was held in the I.D.E.A District of San Diego, which is a 93-acre sustainable, mixed-use development in Downtown San Diego’s East Village neighborhood that is driven by design and technology. The San Diego Design District is a living laboratory that fosters creative and collaborative energy in innovation, design, education and the arts.
At Plumb, the NetSuite Division has been using design thinking to leverage NetSuite to achieve business excellence.
We use these techniques to create engaging and UX centric ecommerce experiences using NetSuite’s SuiteCommerce Advanced platform. Plumb is one of only a dozen NetSuite Digital Agency Partners that is SCA-Certified, providing the combination of back-office commerce solutions with creative front-end design to deliver highly effective ecommerce websites.
Plumb is literally on the map of companies that are actively working to realize the San Diego Design Forward’s objectives.
To learn more about the event and speakers, go to: http://designforwardsd.com/
Sources:
San Diego Union Tribune – UCSD Design Forward Summit
Don Norman – Designing for the People
I.D.E.A District – Design Forward San Diego
For more information regarding NetSuite SuiteCommerce Advanced, contact Plumb:
“It means stepping back from the immediate issue and taking a broader look. It requires systems thinking: realizing that any problem is part of larger whole, and that the solution is likely to require understanding the entire system. It requires deep immersion into the topic, often involving observation and analysis. Tests and frequent revisions can be components of the process. Sometimes this is done in groups: multidisciplinary teams who bring different forms of expertise to the problem. Perhaps the most important point is to move away from the problem description and take a new, broader approach.” -Don Norman
